A critical principle underlying Lean (Toyota Production System and derivatives) is respect for the individual employee. How does this manifest itself?
Well, the CEOs of at least a few Lean companies tell me that they measure the degree to which people in their organizations are truly engaged, both in the company itself and with the work they perform. A new friend of mine tells me he just wants the people in his company to be happy. And this happiness thing must be working because Zappos.com debuted in 2009 on Fortune Magazine’s annual “100 Best Companies to Work For” list at number 23. A pretty good coming out, eh?
I met Tony Hsieh last month at the Human Capital Institute Global Summit in Scottsdale where we had a chance to talk privately before and after his keynote presentation. Learning from his past “failed” experience (if you can call building a start-up and selling it to Microsoft after 24 months for $265 million a failure), Tony vowed that he would really focus on creating a culture of respect, engagement and empowerment (happiness?) when he joined and began to grow Zappos.com.
Take a look at the 10 core values which formally define the Zappos corporate culture. And no, Tony and Alfred (college pizza entrepreneur and Zappos co-conspirator) didn’t sit around in a smoke-filled back room thinking these up by themselves. Every employee at Zappos was invited to participate in the process.
1) Deliver WOW Through Service
2) Embrace and Drive Change
3) Create Fun and A Little Weirdness
4) Be Adventurous, Creative, and Open-Minded
5) Pursue Growth and Learning
6) Build Open and Honest Relationships With Communication
7) Build a Positive Team and Family Spirit
Do More With Less
9) Be Passionate and Determined
10) Be Humble
I invite your comparison with the General Motors statement of values taken from GM’s March 10, 2009 corporate and social responsibility report. Notice any differences?
I saw Tony speak again in March at this year’s South by South West (SXSW), the film and music conference which takes place every spring in Austin, TX. Unlike at HCI (to my knowledge), this presentation was preserved on film and is available for your viewing pleasure. I think it pretty much mirrors Tony’s talk at HCI; the same key points are all there. Take a look and see if you don’t think that Zappos.com might not be a serious contender (apologies to Amazon.com) for top Lean company in the e-commerce marketplace. Comments welcome here and at http://twitter.com/LeanThinker.
Thanks for reading. Adam Zak